Our Knowledge - Their Knowledge - New Media

The importance of everyone understanding and using New Media.

As a student who is studying media communication and a heavy user of new media, I understand the role it has in our lives. We have come to a situation where new media is now a requirement rather than a form of entertainment. Gill (2007) states that new media workers "signify a future in which the need to update skills and knowledge will be a constant requirement". 

QG, 2011

If we consider the difference between the "Baby boomers", "generation X" and "generation Y" in terms of their use, experience and understanding of new media technologies, there is a noticeably large distinction. For instance, I am constantly asked by my parents, 'how do I attach a document to an email?’ where do I find my photos?' and 'how can I create more internet pages on this window'. 

                       

These questions suggest that a large proportion of the older generation lack the experience and thus understanding of new media. It also raises the issue of how the older generation or "Generation X" and the "Baby Boomers" will be able to work within any business without this new media knowledge. The Internet, IPods, tablets and mobile phones are all heavily incorporated into our business and personal lifestyle and thus the skills and knowledge of new media is a constant requirement.

References:

Gill, R. (2007). Informality is the New Black. In Technobohemians or the new Cybertariat? New Media work in Amsterdam a decade after the web. Amsterdam: Institute of Network Cultures: 24-30 & 38-43.